We had a great challenge to rejuvenate brand image and change current perceive of Gudang Garam Merah.
We created solution by performing Opera Musical Parody inspiring story of well known group band of how they got success, their story from Zero to Hero .
The event itself called, Gudang Garam Merah SpectaFest with various musicians : Once, Kotak, RIF, Ungu, Armada, ST12,Bondan,Chancuters, Wali,etc.Gudang Garam Spectafest was held on Cilegon, Cimahi,Purwekerto, Sukabumi, Serang, Cirebon,Tasikmalaya, Prabumulih & Medan. Event content beside Parody are music and games.
Almost 20.000 audience attended the event.